A cynic, trying to figure out the secrets owner Robert Kraft has used to make the New England Patriots a dynastic success would probably say something like, "Well, first you give your coach a video camera..."

But seriously, folks (and that's never a good phrase leading up to the Super Bowl), Kraft (on the right, with coach Bill Belichick) has to be given credit for building such a successful franchise. CNBC plans to do just that on Sunday in a one-hour special at 7 p.m. PST, with the low-key title Touchdown! The Patriots and the Business of Winning.

The CNBC news release about the show says, "The program profiles New England Patriots owner Robert Kraft, a savvy, self-assured and soft-spoken businessman who took a losing team that was last in attendance and revenue and turned it into a dynasty."

Coach Bill Belichick and quarterback Tom Brady are on the program to "discuss Kraft's management style," the release says. In Belichick's case it's "an exclusive one-on-one interview." Stop the presses.

Forget management style. The thing I want to know about Robert Kraft is why he always wears the same shirt -- blue stripes with a white collar -- to every Patriots game. That's almost as annoying as Belichick's hoodie.