The bombast continues from the kid back on the block. Here's the image that ran in another Southern California paper Tuesday:

- GuttyLittleBruins.com
Asked about the ad, first-year UCLA coach Rick Neuheisel said Tuesday, "Looks like we've got our marketing program convinced. I saw it for the first time this morning. My wife said it was a good picture, that's all I know."
Neuheisel was unconcerned that the ad could motivate the "monopoly" across Los Angeles.
"That game, in my experience, (is the type of game) that everybody is going to bring their 'A' game anyway. I don't think we can get their guys to play any harder than they would anyways."
USC coach Pete Carroll's response in Tuesday morning's teleconference was "I don't know much about that."
Later in the day, at Heritage Hall, there was this back and forth with reporters (courtesy USC sports information):
Q. Do you have any observation on what (UCLA head coach Rick) Neuheisel said, something like
COACH Pete Carroll: I don't know. I haven't been keeping track of what Rick's saying.
Q. The domination of Los Angeles is over.
COACH Pete Carroll: Really?
Q. It's a monopoly. The monopoly in Los Angeles is over.
COACH Pete Carroll: Are they talking about the Lakers? (Laughter).
Q. There's a picture of him with words above
COACH Pete Carroll: This is kind of like the presidential race, the guy has to say, I endorse this I don't know. (Laughter) Make him document it, whatever. No, I haven't paid much attention there.
Q. Is it over?
COACH Pete Carroll: What's that?
Q. The domination, is it over?
COACH Pete Carroll: The Olympics? I don't know.
I never knew there was domination in football, so I don't know what that's all about.