In a unanimous vote last night, the Ventura City Council failed to adopt Stop Wal-Mart Ventura Coalition's anti-big box initiative and it will instead go on the ballot in the fall of next year. It will join the Ventura Citizens' Organization for Responsible Development (VCORD)'s view initiative for a full vote of the citizenry.

Council members all agreed the measure should be left to the voters to decide. "There are so many implications with land use, our tax base and the future of retail in our city. It's something that we need to let the citizens weigh in on. It could affect retail uses 20 years from now," Council member Ed Summers said.

The City Attorney's analysis of this amendment to the municipal code found it sound for the most part, with the possibilities for legal challenges only coming from its exclusion of wholesale discount stores and its retroactive clause.

It is one of the most tightly written anti-big box measures to go on a ballot. The ordinance would prevent a major retail project that sells goods and merchandise -- primarily for personal or household use -- and whose total sales floor area exceeds 90,000 square feet and which devotes more than three percent of the sales floor area to the sale of non-taxable merchandise such as food.

Wholesale club stores like Costco would be OK. Other stores such as IKEA or an electronics store, both on wishlists for Ventura, would also be allowed. Another Super Target would not and the ordinance could affect the ability of the existing one at the mall to expand.

Das Williams, a legislative analyst for CAUSE, explained that the exclusion for wholesale membership stores was in response to economic development concerns raised by city staff when they were first presented with a draft of the proposed ordinance. Costco is a store Ventura is one day hoping to attract.

Economic analysis from the city on the measure proved inconclusive. While it could discourage one set of investors, it might encourage another. It will serve to limit some consumer choices in the city and could drive shoppers to travel elsewhere.

THE COALITION RECENTLY PAID for its own study by two economists which concluded the city will not gain new sales tax revenue from a Wal-Mart and it will only cannibalize an existing retail market which is already saturated. "A major new retail facility has the potential to negatively impact current business owners since community needs are already being met," the study concludes.

Another anti-big box measure was soundly defeated by nearly 70 percent of Atascadero voters on Nov. 4. However, that city, which is struggling financially and now operating on its reserves, has less local retail available than Ventura within its city boundaries. It is also a staunchly conservative area, Williams said. It is not known yet exactly how much Wal-Mart invested to defeat the Atascadero measure, but "there was a decent amount of money spent," Williams said.

A poll conducted by the Stop Wal-Mart Ventura Coalition found that a majority of Venturans were not in favor of the retailer coming to Ventura. About 8,600 signed the petition to put it on the ballot.

Williams predicts a battle next fall. "It's going to take a lot of organizing for us. But I've operated a lot of signature campaigns in the past and I've never seen volunteers come out like they did in Ventura."