I can see the tactics involved with this though. The primary will soon be over. When all the paper signs are worn down, Team Alger can pick up their signs and wait until the end of summer. Durable and strong over big and flashy.
The question remains if anything Alger does can break open the race because of the partisan numbers. Democrats will retain the state assembly with or without this seat, so state level help might be tough to come by. On the other hand, Alger might be able to get interest by spending some money. He does own his own plane, which means I would imagine he could throw in a few bucks and attract attention.