Guest Blog Entry: Omary Masry On The Automall Sign

Share: Share on Facebook submit to reddit StumbleUpon Toolbar

A friend of mine, Omar Masry, asked me to post his comments about a proposed automall sign in Thousand Oaks. I don't have an opinion on this issue. Here is his guest blog entry:

The proposed Thousand Oaks Auto Dealers Freeway Monument sign design is simply lazy. I would hope the City Council would send this design back to the drawing board and maybe consider brushed aluminum and redwood paneling (think Apple store meets high-image sustainable corporate headquarters) with non-exposed LED lighting on storefront facades and freestanding 3D lettering for the freeway monument sign. This design would create a modern image that blends well with the woodsy heritage of Thousand Oaks.

The proposed sign appears out of scale and context with the surrounding area. I've always been particularly pleased by the transition for northbound drivers to the Conejo Valley as they pass the former GTE (current Baxter) building, which is so well contoured into a hillside. The proposed sign would be an opportunity lost to create a true sense of uniqueness and a visual break from the San Fernando Valley for those arriving from Los Angeles to Thousand Oaks.

4 Comments

Omar,

Would the new sign bring in more revenue to the city? If it isn't allowed what taxes should go up or what programs should be cut?

Signs by their nature aren't designed to enhance the beauty of the surrounding area. One's goal in having a sign is to make it stand out and bring business.

Now I'm not suggesting we do what Oxnard did and make a Vegas style sign, yet it needs to be made very clear Thousand Oaks is where the smart money buys cars. The dealer's at our world's largest auto mall know very well a customer has a multitude of choices when shopping for a car. They understand clearly they have to put their best deal on the table because competition is everywhere.

In Thousand Oaks we don't have to pretend. A sign isn't going to make or break our image with somebody flying down the freeway in their car unless that car their driving was bought from us.

Hmm...does anyone else think that Little Tony is laying the groundwork to run for Congress in 2012?

Ooops...sorry Brian. Added my previous comment to the wrong blog post. Please go ahead and delete ASAP

Leave a comment

Brian Dennert here

This blog is dedicated to Ventura County politics. Send in ideas for posts to briandennert@gmail.com
Follow me on Twitter Twitter.com/dennert The Facebook page for this blog is facebook.com/briandennerthere You do not need to register to comment but keep it classy. Report abusive language to me at my email address.

  • EileenMacEnery: Ooops...sorry Brian. Added my previous comment to the wrong blog read more
  • Eileen MacEnery: Hmm...does anyone else think that Little Tony is laying the read more
  • Nobody: Signs by their nature aren't designed to enhance the beauty read more
  • Brian: Omar, Would the new sign bring in more revenue to read more