A friend of mine, Omar Masry, asked me to post his comments about a proposed automall sign in Thousand Oaks. I don't have an opinion on this issue. Here is his guest blog entry:
The proposed Thousand Oaks Auto Dealers Freeway Monument sign design is simply lazy. I would hope the City Council would send this design back to the drawing board and maybe consider brushed aluminum and redwood paneling (think Apple store meets high-image sustainable corporate headquarters) with non-exposed LED lighting on storefront facades and freestanding 3D lettering for the freeway monument sign. This design would create a modern image that blends well with the woodsy heritage of Thousand Oaks.
The proposed sign appears out of scale and context with the surrounding area. I've always been particularly pleased by the transition for northbound drivers to the Conejo Valley as they pass the former GTE (current Baxter) building, which is so well contoured into a hillside. The proposed sign would be an opportunity lost to create a true sense of uniqueness and a visual break from the San Fernando Valley for those arriving from Los Angeles to Thousand Oaks.