Please deliver notice to all your wire services, staff journalists and all contributors that effective immediately, the publisher will include as heirs in his estate any writers who stop using the word "iconic" to indicate outstanding, well-known, significant.
Furthermore, he will bestow an immediate large cash award upon the heads of any writers who cease using the word "impact" when what they mean is "effect," as in "The economic slowdown will have a negative effect upon the credit-granting abilities of many banks."
This iconic event will have a positive impact on newspaper journalism.
-- Vince Nowell Sr., Simi Valley