Happy Holidays All,
I hope everyone had a wonderful holiday over the long weekend. I was up in the Valley for the big day (San Joaquin Valley that is). It was a rather quick trip as like many I had to be back this morning ready to rock for work. While on my holiday I was asked a very common question and felt compelled to share with my readers.
While in casual conversation Christmas Eve someone mentioned they were considering a new Lexus RX. This comment was soon followed by, "So when's a good time to buy?â€? I think many people in the market ask this question as they should if they are a savvy shopper. The answer is simple and I'm sure some already know it. End of day, end of week, end of month, end of year.
It may make you feel better to say it after you get a ticket but I regret to inform you that CHP do not have quotas! Now when it comes to the auto business yes, people do have goals to make and numbers to meet. So as the day, week, month or year ends they get closer to crunch time to meet the goals set forth. So, my answer is NOW! Especially since many dealers both foreign and domestic are still sitting on '06 inventory as we speak. Now those smart Germans have had a brilliant marketing strategy for years to remedy this annual dilemma for dealers. We have all seen the BMW with a bow or the wives argue over whos new Mercedes is parked out front. Unlike most manufacturers they bump up advertising at years end with Christmas commercials encouraging consumers to buy while â€™06 models last and at excellent prices.
A smart car shopper will end up saving the most dough. If you do your homework on the car youâ€™re shopping for you will most likely find minimum changes between the '06 and '07 models. Unless a new platform or body change was introduced (i.e. Infiniti G, Toyota Camry, BMW 3 series coupe) chances are only little changes occurred. Take for example my recent purchase of a new Pontiac GTO. I purchased a NOS (New Old Stock) '05 instead of a '06 for two reasons: 1. I preferred the transmission of the '05 model and 2. The cosmetic changes were so minor it was not worth spending an additional $8,000. The end result is I saved enough money to spend a little to personalize the car with aftermarket wheels, exhaust, tint and more still having cash to spare.
So, if youâ€™re in the market this weekend is the end-all beat-all weekend as itâ€™s not only the end of the week or month it is also the end of the year!
Happy New Years, Lance