Where are the heroes?

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(This column was written Nov. 12, 2010)

I am in a reflective mood ... thinking back not only to when I was a kid in Boston, but 65 years ago when I had my first job on radio as a sports announcer.  There were no computers and there was no TV.  We had to paint pictures using our words. It was always a great challenge, but many met it.

We had heroes and they were genuine. 

My personal hero was the Boston Red Sox Ted Williams.  He fought in two wars and never had a scandal connected to him. 

Tommy Harmon, whom I met years later and was my partner in forming the first radio sports network, pre-dating ESPN by years, was a true hero. 

Shot down twice during World War II, this Heisman trophy winner, walked out of the jungle to become ABC's first director of radio sports on the West Coast. Today, his legacy lives on through his family including his son, actor Mark, a former UCLA quarterback. Tommy was a hero.  However, his dream of the radio sports network never materialized as he passed away in 1990, two months before our launch date.

The airwaves and sports were filled with men and women of character.  They never had to stoop to use "potty" language, as Bill Cosby would say.  My late friends Francis "Chick" Hearn and Ernie Harwell were such men. Today, Vin Scully continues that tradition.  Not only is he a hero to masses, but also like the others he remains a simple family man dedicated to those he loves.

The FCC used to frown on foul language and a station could lose its license if an announcer used smut, or did anything unethical.  The word "hell" could cause such trouble.

On-air news, plus news-related programming was above reproach. It was the era when they didn't allow advertising to taint their broadcasts.  In those days, news was presented uninhibited and factual. To be on the air, you had to be a pillar of the community.

Alas, those days are gone!  Today, off-color language permeates the landscape.  A disgraced politician caught with a lady of the night is rewarded with his own television show.  A commentator showcasing congressional candidates to the world quietly is contributing to their campaigns.  He is slapped on the wrist and in an arrogant flaunting fashion, after two days suspension, returns to the air more filled of himself than ever.

Females who have contributed nothing to society except appearing in a lewd, salacious sex tapes are rewarded with their own reality shows. A young actress with a serious problem of flaunting the law publically displaying her drunkenness is adored for the wrong reason by a celebrity-starved public.

I ask, where have the heroes gone?

During my career, I was lucky that I dealt in sports for the most part, with men of great character.  However, I too had my share of perpetrating an occasional fraud on the public.

My role with Evel Knievel and the Snake River canyon, which has been well documented, was one.  To my dismay, I did too good a job. I was part of taking a roustabout, carousing individual and making him an icon of family values and hero to millions.  Accolades which he didn't deserve. In truth, he personified the antithesis. It hurts when I see my grandchildren and their friends playing with Knievel toys.  He had the right moniker, "EVEL", but it truly was spelled wrong.  It deserved to be "EVIL."

Don't get me wrong! I still love sports and there are still some true heroes!  It was easy for me to run the "Andy Williams San Diego Open"(golf). I knew from working with him for years that the face the public saw was genuine.  Our shows personified   good bBroadcasting and life values.

I first met and worked with Wayne Gretsky when he was just 20. He was with the Edmonton Oilers. Here, nicknamed "The Great One," was an unassuming hero to millions of adoring hockey-crazed Canadians.  Quietly, I watched how he treated everyone with dignity and respect.  I saw how caring he was to not only his mother and father, but to the club houseboy named "Joey."... A "special" person. Wayne never worked to earn respect as he came by it naturally.  Now, years later, he still carries himself in the same dignified manner.

I spent a great deal of time working with Muhammad Ali.  You do not have to agree with his stand on the Vietnam War... most don't  ... but you have to respect his conviction to his religious principles. He gave up his career at its height for what he believed.

I did not know Pat Tillman of the Arizona Cardinals and the U.S. Army. He was a hero!  He earned that respect for what he believed in...unfortunately, giving his last breath.

These men and many others were heroes.  Today, in this chaotic fast paced world, too many of us do not stop to smell the roses and heed the lessons of our parents. We idolize radio pundits, immoral people, and egomaniacal individuals who care only for themselves  contributing nothing to life's passing. A handsome actor, who is a drunk and lecherous, is not a hero!

I ask, "Where are the heroes?" They're out there! We just have to look.

 

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Sports Scrapbook
Shelly Saltman has been in the sports world as an executive, TV producer, broadcaster and event creator for more than 50 years. Among his credentials are his work with Muhammad Ali and Evel Knievel, the numerous network TV shows he produced and created, NBA/NHL management roles, co-creator of the Amgen Tour of California and as the first president of Fox Sports. He lives in Ventura County.