This morning, I started to write my column thinking that because of my love of sports, I would look into political correctness in using a name. Primarily, I was thinking about those folks who felt words like "Redmen, or Redskins, Indians, or Braves" were derogatory to Native Americans. My entire thesis today was to be about just that.
However, as I looked into
it, this column presented many more challenges with many of the nicknames and
mascots being strange and in fact completely out of place with teams they represented.
I first rooted for the
Braves when they were in Boston. To me,
the name always meant a courageous team of nine battling to win against all
odds. But that aside, my college UMASS which is now the UMASS Amherst Minutemen
(an apropos name), was then the Redmen
while I went there.
But I am getting off the
track. I found some really strange names, which I hope you will allow me to
share. Many of them, actually most of them, have nothing to do with the school,
or team, or location of the team.
The names most often used to
describe teams are ferocious fighting species like "Wildcats, Eagles, Tigers,
Bulldogs and Bears". Then the fun begins. Not all names denote how the teams
battle for victory.
One interesting thing before
I leave the Indian name situation, is the case of the North Dakota Fighting
Sioux. A Native American Student designed their Indian Head Logo 80 years. Currently the logo has now been retired and
unretired by the State Legislature three times.
Finally, under threat of
lawsuits and penalties initiated by the NCAA, the legislature removed the logo
and called for a special election in order to allow the University to move on.
In the best interests of the University, the law that was passed allows for a
cooling off period and prohibits UND from putting in place a new logo until 2015
Does the NCAA really have the right to go against a Universities
wishes, because they feel the need to be Politically Correct?
This battle is still going
on!
Many schools have no problem
keeping their unique nicknames, to mention a few are: UC Santa Cruz known as the Banana Slugs, or
UC Irvine, the Anteaters, or the team my late friend Mike Kasino once owned,
"The Savannah Sand Gnats".
Still there are many more
that border on the unusual and strange. How about the University of Maryland
known as the "Terrapins." A "Terrapin"
is a slow-moving Turtle that just happens to be the official State Reptile of
Maryland. Would you want your team to be perceived as slow and sluggish?
How about Southern Illinois
known as the "Salukis"? Ask yourself, how did an Egyptian Royal Dog become the
nickname of a Midwestern College?
Stanford that is known for
its cerebral power has a mascot called "The Tree." It stands on the sidelines for everyone to
see looking like something created in a Kindergarten made of construction paper
and Elmer's Glue.
What do you think of Oski,
UC Berkley's Golden Bear? It's
ridiculous. Standing on the sidelines it
looks like a 60 year old man complete with Receding Hairline and a grandpa Cardigan.
Who does these things?
If you are from Chicago, no
one calls the NFL team "The Bears". Instead they are lovingly referred to as
"Da Bears".
Western Illinois is called
"the Leathernecks". With special permission of the Department of Defense, they
are the only non-service school to boast a Military nickname.
Before I conclude let's look
at a few of the changes based on the perceived defamatory use of Native
American perceptions.
... Colgate Red Raiders became
the Raiders... the Dartmouth Indians are now the Big Green... The Marquette
Warriors became the Golden Eagles in 1994... (they also retired their mascot
"Willie Wampum").
Still some remain in
tact. Among them, the Florida Seminoles,
the San Diego Aztecs, The Utah Utes to mention a few.
What does this all mean? The
way I see it, is that if you take pride in a name in the proper context, there
is no harm, nor foul. But if the name is used derisively, then a change should
be made.
I am watching UND to see
that happens in the next few years.







— Shelly Saltman has been in the sports world as an executive, TV producer, broadcaster and event creator for more than 50 years. Among his credentials are his work with Muhammad Ali and Evel Knievel, the numerous network TV shows he produced and created, NBA/NHL management roles, co-creator of the Amgen Tour of California and as the first president of Fox Sports. He lives in Ventura County.

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