I don't want to make a habit of using this blog to call attention to my own stories, but because it was a rather heavy news day, there was a story on Sen. Tom McClintock's direct-mail fundraising operation in today's Ventura County Star that you may have missed.
You can read the story here.
A close look at McClintock's year-end finance report shows that his campaign is spending heavily on direct mail — spending, in fact, $1.86 for every dollar it generates. At the same time, Team McClintock is building an impressive army of small donors, some who seem to be paying him on the installment plan: They send him $25 or $35 every few months. All told, he took in 6,480 contributions during the last six months of 2005.
That small-donor base, coupled with whatever help Gov. Arnold Schwarzenegger and the state Republican Party provide him in tapping into traditional, big-money donors, could provide McClintock with enough cash to wage a very competitive campaign in the fall. And at the very least, he'll have a significant head start over his Democratic opponent after John Garamendi, Jackie Speier and Liz Figueroa get done emptying their campaign accounts during the primary.