Doing some research over the weekend, I Google'd the phrase "Angelides for governor" as a means to quickly find the Democratic treasurer's candidate Web site. At the top of the search results, against a pale blue background, indicating a paid listing, was a link to "Steve Westly for governor."

I note today that the Google protocols have changed -- now when you search "Angelides for governor," the link to "Steve Westly for governor" appears at the right of the listing of search results as a "sponsored link."

Either way, it's a clever use of Internet adverstising — about what one would expect from a campaign for the first candidate for governor with a background in Internet commerce. And, also, of course, from a campaign that doesn't appear to be concerned about how much it spends.