Sensing an opportunity to both bring some Los Angeles County retail shoppers across the county line into Simi Valley and also to make a political point about taxes, Simi City Councilman Glen Becerra today purchased a full-page ad in the Los Angeles Daily News to point out that purchases now cost a penny and a half less on the dollar in Simi than they do in L.A. County.
The reason? The latest L.A. County sales tax increase took effect today, lifting the rate to 9.75 percent. The rate in Simi Valley is the basic statewide minimum, 8.25 percent.
"It's about giving people an opportunity to spend their money where it will go the farthest," Becerra told me today. He said he paid $2,300 from his city council campaign account to pay for the ad.