Republican Mike Stoker, the former Santa Barbara County supervisor, has begun airing television ads in his campaign against Democrat Hannah-Beth Jackson in the 19th Senate district.
The two ads are part of a relatively modest, $24,000 ad buy with western Ventura County's Time-Warner cable franchises, documents show. They are slated to run through Sept. 9. The spots aren't slick: each features just one person -- in one case, Stoker himself, in the other, former Ventura County District Attorney Mike Bradbury -- talking to the camera.
Starting early is a smart move for Stoker, because his best chance to be competitive in the Democratic-tilted district is to get some traction in early polls that might persuade otherwise reticent Republican donors and interest groups to spend money in the race.
As he states in a Labor Day weekend email to supporters, "Poling (CQ) shows we win if we have the resources." It is the "if" upon which Stoker's chances depend.