In any competitive situation, this is always sound advice: When you have an advantage over your opponent, use it.
Former Sen. Tony Strickland is doing just that. Strickland has a huge cash advantage over fellow Republican Sen. Steve Knight in the 25th Congressional District contest in the race to succeed retiring Rep. Howard "Buck" McKeon. But it won't do him any good if he sits on it and allows Knight to try to catch up before the June 3 primary.
So Strickland launched a radio ad in the district on Monday. It may be awfully early to make a lasting impression on voters, but at the same time Strickland is spending at a time when Knight has no ability to counter.
Oh, and Strickland also attempts to leverage another advantage -- the support of McKeon.
The radio ad features McKeon, who starts out by introducing himself and saying, "I've been fighting liberals in Washington since before it was cool."
He goes on to describe Strickland as "a fighter who will balance the budget, stop wasteful spending and repeal ObamaCare once and for all. Tony has the guts to make these tough choices now so America remains strong for future generations"
Strickland's only role in the ad is at the end, to say that he approved of the message.