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August 18, 2005
Slogans
Coors Light bills itself as the "coldest tasting beer in the world."
Is that the best they could do? An executive stood up and said, "We're not the lightest beer, and we're certainly not the best-tasting ... To hell with it; we'll be the coldest! Turn those fridges down, and I mean way down."
The madness started when M&M's decided, "You know, we can't think of any reason to buy our product. How about, 'Melts in your mouth, not in your hands.'"
But companies have to stand out, so you get nonsense like, "Dan's Paper Clips: Titanium reinforced for your toughest clipping needs." "Acme Glass: Transparency you can depend on." "Jason Love's Mental Blog: You would have to eat ten bowls of bran cereal to match this kind of fertilizer."
Comments
Mr. Love,
What a funny observation you just made! Marketing executives should get paid according to the slogans they create. I'm sure they'd give it more thought before saying "Yes, that's it!"
Marsha
Posted by: Marsha Stephen at August 19, 2005 8:30 AMSigh. There's just no truth in advertising, is there? I mean, we all know what Coors Light really tastes like if it hasn't been refrigerated -- like something resembling a Coors that sat out for a while. And who hasn't done the M&M test to see if it's really true? C'mon.
Posted by: raul at August 24, 2005 9:30 AM
If you think the advertising is funny, listen to the news. I mean really listen to the way they say things. "Police are hunting for the killer of a man found dead today" Well, if he weren't dead, would they be looking for his killer?
Sheesh! I think the evil plot to dumb down the United States is working well.
Posted by: Deb at August 19, 2005 6:42 AM