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April 03, 2006

How big is a sports story?

UCLA is playing tonight in the men's college basketball championship game in Indianapolis.

If you're a UCLA alum or fan, it's a huge story.

If you're a college basketball afficianado, the Final Four championship is always the biggest night of the year.

If you follow Sports, it's one of the half-dozen or so "big moments" that come up every year like the Super Bowl, Kentucky Derby, Indy 500, World Series, etc.

And the rest of us will find this an interesting story. But how interesting? And how should we play it in tomorrow's Ventura County Star?

Those are some of the points we bounce back and forth when we talking about running a Sports story on Page One. Afterall, Sports has its own section of the newspaper. Isn't that enough, some ask? It's only a game, they say.

We'll it's more than that, particularly when there is heightened local interest, like when UCLA is playing in the game. But it's not such a big deal that we'll rush out a special section of the paper or take over Page One to cover the game.

Some will say it's not like this was coverage of the illegal immigration issue. But you have to temper that argument with the understanding that not everyone wants to read about illegal immigration either. So we try to balance what is important AND of interest to our readers. Here's what we're going to do:

What we'll do is look to our own sports columnist, David Lassen, who is in Indianapolis, to write a column for page one, run a photo from the game as the big "display" image on the page, and then let you go to the Sports section for the rest of your coverage. In Sports, we'll make it the big coverage on the front of the section (driving the opening day of baseball to inside the section).

How's that plan? Would you do it different?


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